Every number on this site, and where it came from.
We keep an internal library of every statistic we’re allowed to say out loud, with its source and sample size, and a banned list of the vendor-recycled figures that don’t survive a follow-up question. This page is the client-facing half of that discipline — if a number isn’t listed here, it isn’t published anywhere else on this site either.
of consumers say they've abandoned a business entirely after one unanswered call.
CallRail · n = 1,000 US consumers · 2025
Vendor-commissioned consumer survey; sample size and methodology are disclosed.
say they'll call a competitor if you don't pick up.
CallRail · n = 1,000 US consumers · 2025
of callers who don't reach a person leave nothing at all — only 42% leave a voicemail.
CallRail · n = 1,000 US consumers · 2025
call the next business immediately — on a burst pipe or a locked-out car, that's the caller you lose first.
CallRail · n = 1,000 US consumers · 2025
believe a business that answers after hours with AI is providing superior service to one that doesn't answer at all.
CallRail · n = 1,000 US consumers · 2025
of Gen Z consumers would use AI to book an appointment.
CallRail · n = 1,000 US consumers · 2025
say they wouldn't use AI for any task — the honest counter-number, worth stating alongside the rest.
CallRail · n = 1,000 US consumers · 2025
of home services phone leads convert on the call itself — the highest of nine industries measured.
Invoca · 60M+ calls · 2025
is the all-industry average phone-lead conversion rate — home services runs well above it.
Invoca · 60M+ calls · 2025
of healthcare calls, including dental, go unanswered — the worst of the industries CallRail tracks.
CallRail · 2025
is the mean wage for a receptionist in the Los Angeles metro — the base of the front-desk comparison, before payroll tax, benefits, or space.
US Bureau of Labor Statistics, OEWS · Los Angeles–Long Beach–Anaheim metro · 2024
is the mean annual wage for the same role — one person, one shift, before loading.
US Bureau of Labor Statistics, OEWS · Los Angeles–Long Beach–Anaheim metro · 2024
is that wage fully loaded for payroll tax, benefits, and space — for one shift, one call at a time, with lunch breaks, sick days, and holidays.
Derived from BLS OEWS · Los Angeles–Long Beach–Anaheim metro · 2024
is what round-the-clock human coverage costs at roughly 4.2 full-time staff — the real cost of never missing a call with people alone.
Derived from BLS OEWS · Los Angeles–Long Beach–Anaheim metro · 2024
employer establishments in the San Fernando Valley, our home market.
of those Valley establishments have between 5 and 99 employees — the size band where a front desk is overwhelmed but there's no call center.